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Danielson lure with trout

The Danielson® Company was founded in 1943 by Gus and Lillian Danielson.

Prior to 1943, Lillian Danielson was a professional fly tier with her own fly tying business located in Seattle at the Eddie Bauer Sporting Goods Store. Along with her regular customers, Lillian tied special fly patterns for such notables as Zane Grey, Clark Gable, the Marx Brothers, Bing Crosby, the Hills Brothers and Bill Boeing. She also perfected, along with Bill Boeing, the original Coho Salmon Fly.

As the company grew, the Danielson’s employed and trained local workers to tie a variety of flies, leaders and snelled hooks. Under the leadership of Steve Danielson, the Danielson® Company expanded their product mix to include terminal tackle, nets, marine, crabbing and shellfish, tools, accessories, lures and much, much more.

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