Education Center

Press ReleasesGOT-CHA PRO Shrimp named Best New Saltwater Lure of 2023

GOT-CHA PRO Shrimp named Best New Saltwater Lure of 2023

Outdoor retailers from across the United States voted on the best new hunting, fishing, camping and marine products at the 2023 Big Rock Sports Outdoor Expo in Nashville, TN. Retail Customers of B...

Performance Apparel & SunglassesGuide to Polarized Fishing Sunglasses

Guide to Polarized Fishing Sunglasses

Finding fish has always been one of the challenges of fishing. Some days it seems like all the fish have simply disappeared, gone on vacation to other waters. What if they are actually there, but y...

Freshwater Fishing TipsHow to Throw a Cast Net

How to Throw a Cast Net

From freshwater shiners to saltwater pogies, live baiting offers a time-tested method for catching a variety of fish. Wetting a hook with minnows and other baitfish can be fun for all ages, and rig...

Saltwater Fishing TipsFisherman surf fishing at sunset

Guide to Surf Fishing Gear

It’s the sun, sand and water that draws most to the coast for vacation fun, but beneath the ocean’s roar another siren song plays. Anglers by the thousands answer that call each year. Surf fishing ...

Freshwater Fishing TipsSpinning reels filled with braided fishing line

Guide to Picking the Best Fishing Line

If you want to increase your odds of catching a trophy fish—or simply catching fish—it always pays to be prepared. When you’re gathering your gear for the next fishing trip, don’t forget to check y...

Saltwater Fishing TipsCapt. Noah Lynk with Red Snapper and Star Rods

Pro’s Guide to Saltwater Jigging

Ask any seasoned fishing guide and they will tell you that vertical jigging is one of the most effective methods for catching a variety of saltwater fish. Jigging can also be one of the most diffic...