About South Bend

South Bend is dedicated to making quality fishing gear that allows anglers of all ages and skill levels to enjoy their fishing experience to the fullest. We offer exciting yet affordable – gear you can depend on no matter what you’re fishing for. We’ve spent over 100 years innovating and developing fishing gear.

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01

Ready2Fish

Over 20 years ago we created Ready2Fish®, the original and complete combo fishing system. We make fishing affordable, fun and easy for families and weekend anglers. No matter what type of fishing, location or specie you’re after, R2F® has the solution.

SHOP NOW

02

Worm Gear

Tackle box kits and accessories for the youth angler.

SHOP NOW

01

Ready2Fish

Over 20 years ago we created Ready2Fish®, the original and complete combo fishing system. We make fishing affordable, fun and easy for families and weekend anglers. No matter what type of fishing, location or specie you’re after, R2F® has the solution.

SHOP NOW

02

Worm Gear

Tackle box kits and accessories for the youth angler.

SHOP NOW

Black beauty 8’6 2pc rod. Very nice and smooth looking. To be honest on a scale 1-10, 10 meaning top I give it 10 because of its looks and well performance. The rod is strong and tuff. It’s worth every penny. Thanks South Bend….

Hoang Nguyen

We believe that fishing should be fun.  Period.  End.   

That said, there’s a whole lot that we don’t believe fishing should be:  expensive, complicated, serious, stodgy, boring…
And there’s a whole lot we don’t think fishing should require:  mountains of gear, origami-style knots, impossible-to-pronounce products, piles of cash, years of study… 

If you’re of a like mind, then you too are one of the Last SouthBenders.